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Bob Guccione:Penthouse newspaper founder Bob Guccione died on Wednesday right after a long combat with cancer, according to the associated Press. while the pipe-smoking, velvet-pajama-wearing Playboy publisher Hugh Hefner was the mainstream face of men's mags in America, Guccione cultivated a far more outrageous reputation, consistently pushing the envelope of good taste and seeking to outgun his lifelong rival during the skin business with outrageous layouts and stunts.

Hefner sought to portray the suave, superior guy of leisure, but Guccione cut a rougher figure, wearing wide-open disco shirts and gold chains and operating far more explicit photo spreads and tabloid journalistic investigations in his magazine. The Brooklyn native went from nearly entering the priesthood to operating a mainstream adult newspaper that showed America far more skin than any earlier publication at the time and becoming one of the richest adult men in America.

Guccione was born Robert Charles Joseph Edward Sabatini Guccione on december 17, 1930 in Brooklyn. while the brand new York instances reported that at 1 place the Roman Catholic Guccione deemed entering the priesthood, life had other things in shop for him. right after many years of residing in London and operating a dry-cleaning company while drawing cartoons for newspapers, Guccione decided to launch a rival to Playboy at the height with the feminist movements in 1969.

With risqué images he typically shot himself, the newspaper became an immediate strike and reportedly brought in nearly $4 billion more than 30 years. At 1 point, his fortune estimated at $400 million, Guccione landed on the Forbes newspaper record with the wealthiest Americans. A lifelong craft fanatic, Guccione spent that bucks on filling his 17,000-square foot Manhattan home with authentic artworks by Picasso, Matisse, Dali and Renoir. His empire included 15 other mags at its height, between them titles on photography, health, bodybuilding and computers.