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Verizon Wireless:Verizon Wireless plans to introduce a much less expensive, but restricted, data plan for smartphone users next week, in accordance with a person familiar with the matter, in a very proceed that follows AT&T Inc.'s personal capped offerings.
The nation's largest wireless carrier by subscribers will offer a $15 monthly plan that offers users 150 megabytes of data. users who exceed the monthly limit will be charged extra. But as opposed to AT&T, Verizon Wireless will continue to offer its limitless data plan for $29.99 a month.
The new $15 plan will be obtainable on Oct. 28 for new customers, and needs a two-year contract. current users have the option of moving to the much less costly option, or keeping their latest plan. The pricing alter was first reported by technology weblog Engadget.
The proceed is part of the broader shift by carriers to alter how they charge users for the use of Internet, electronic mail and music downloads through their cellphones. Carriers have to juggle providing these data services at a fixed rate with enough investment in the underlying networks to make certain the visitors flows smoothly.
In June, AT&T introduced capped plans for data. instead of the $30 limitless plan, it began marketing a $15 plan with 200 megabytes of data plus a $25 plan withr two gigabytes of data. AT&T users that exceed their limits have to pay a charge of $15 or $10, respectively. but the lower-priced data plans have proven to be a boon for AT&T, luring new users into upgrading to a smartphone.
Verizon Wireless considers its $15 plan a vacation marketing and will look at how profitable the plan is before determining whether it will extend the offer permanently, the man familiar with the topic said. For now, the $15 option is observed as an inexpensive option that can better compete with AT&T's personal tiered plans.
The new plan signifies the first steps for Verizon Wireless. users who exceed 150 megabytes, which amounts to roughly 900 webpages or 5 hours of streaming music a month, will be charged ten cents a megabyte.